Search Concepts

Earlier this year, Google released a web developer preview of its latest state of the art web-search configuration, Caffeine, to obtain user feedback. Once deemed Google’s “secret project,” the scheme is now out in the open. The technology, designed to build on the existing site listing network to provide more relevant search results, has since been received with overwhelming positivism. Due to the affirmative response, developers have decided to move on to the next phase of development: making Caffeine live.

The slow but steady advancement in the search tool will add to Google’s hard-hitting dominance over online searches. The initial trial run has noted important differences between the running search version and the one under development. Results are now more reliable, significant, and turn in less spam.

In August of 2009, to allow their target audience to get a feel for their new search innovation, Google directed users to a preview of the prototype. The positive comments on the work-in-progress have encouraged developers to go live with the new service from one data core. Soon enough, Google users will be able to use Caffeine in addition to Google Live services.

However, due to the added stress brought on by the holidays, the company has decided to postpone the launch of Caffeine until after Christmas. The later date will give restless webmasters and site owners a little leeway to get into what is sure to be the next big thing in web-search. The timing is perfect!

Matt Cutts (Matt Cutts: Gadgets, Google, and SEO) of MattCutts.com wrote, “Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”

November 9, 2009 — Earlier today, advertising giant Google announced that mobile web advertising leader AdMob will be added to their growing family. The arrangement saw an impressive $750 million in stock for AdMob, and another boost in search-based advertising supremacy for Google.

AdMob, based in San Mateo, California, has been listed as the largest mobile Internet advertising company since the world-shattering rise of the smartphone. The company has over 140 employees on payroll, with ads served in 160 countries on 15,000 websites and mobile applications. Especially designed to bring the mobile environment to such devices as the iPhone, the company fills the gaps within Google’s mobile ad contributions.

The company now has tools like mobile adsense that allow users to put up ads according to related content much like they would on a laptop or desktop computer. Furthermore, Google’s disinterest in the iPhone due to competing system, Android, has instantly been filled by AdMob.

Having grown exponentially since its birth in 2006, AdMob sees 10.2 billion ad impressions monthly. The numbers brought with it several interested buyers, which in turn led to endless negotiations. In the end, Google AdMob brings to Google its savoir faire in business with publishers and advertisers.

AdMob’s investors included Sequoia Capital, Accel Partners, Northzone, Draper, and Fisher Jurveston’s Growth Fund. The company received $47 million in financial support. Google’s $750 million easily makes up for the investors’ initial capital.

AdMob founder Omar Hamoui couldn’t be happier with the recent events. He said, “We’re excited about the positive attention this deal will bring to mobile advertising. We have no doubt this will bring even more players into the space and accelerate all the innovation that is already taking place.”

AdMob has exceeded all expectations in the short time since its launch. Last year, VentureBeat released an article on the potential of companies on the rise. It included some critical views on the corporation’s ability to stand on its own. As of today, there is no doubt.