Search Concepts

Carbonite, a Boston online backup service company for users of Mac and Windows, came up with an additional funding worth $20 million. San Francisco’s Crosslink Capital joined the company’s previous investors in the round of funding that came after the online backup service provider successfully raised a total of $47 million worth of funding, including a 2008 Series C round of funding that saw the participation of big companies like the 3i Group, Menlo Ventures, CommonAngels and Performance Equity.

Founded in 2005 by David Friend, who is also the company CEO, and Jeff Flowers, Carbonite has been recognized for its excellent service. It has received recognition as PC Pro’s “Labs Winner,” Lifehacker’s “Best Windows Backup Tool,” and was the recipient of NextAdvisor’s “Editor’s Choice.” It is also recognized as being the pioneer online backup company that offered fixed price unlimited backup space.

Carbonite provides online backup by installing a small software program on computers. This software’s main aim is to look for files—either new ones or those that have been changed—to backup. It encrypts files two times before creating a secure backup. The encrypted files are stored in the company’s highly secure data center so that nobody else can see them except the file owner. Carbonite only works when your computer is idle, so it does not interrupt your work and does not affect your Internet connection.

Named after the substance that froze Han Solo in the movie Star Wars: The Empire Strikes Back, Carbonite has provided backup service for over 25 billion files and helped restore lost files totaling to over 2 billion. In fact, Carbonite has agreements with internationally renowned companies like Packard Bell, Acer and Lenovo for pre-installed online backup service on selected PCs. Last 2009, the company introduced to the public a Mac version of their service that can be used for Intel-based Macs attached to the 10.4 and 10.5 OS.

Let me start off by first saying that I think LinkedIn is one of the coolest websites ever launched. Truth be told, LinkedIn is the best way to manage your contacts online. Next to maybe Facebook, LinkedIn is probably the biggest social networking sites for business people on the Internet.

That said, it has one fatal flaw that smart marketers can/should/do take advantage of.

The LinkedIn search engine is pretty accurate, but doesn’t take into consideration on-page keyword spam!

Just sign and search a keyword - one of the best examples if the keyword “seo.” Just think about all the great ways to take advantage of this. Hey LinkedIn, if you need some advice on how to manage this let me know! If you go to Linkedin.com, and search “seo” this is what you get (major on-page keyword spam going on here):

I love LinkedIn, so this is not a jab, but rather an opportunity to take advantage of a great system. The window of opportunity will likely close at some point.