Search Concepts

There is a lot of concern and questions spreading across the net about the recent Vince update made by Google.  I feel it’s time to chime in and properly evaluate how to react.  The general explanation is that Google is giving more authority to brand names.  Whether Google is directly modifying a website rankings manually or via its algorithm is unknown, but they have stated that it is based primarily on website trust.

Given the recent update it makes sense to analyze the strategies being used by the big brands. That said, quite often these larger brands are implementing weak SEO strategies… This update could be code for “quality backlinks,” which is the one SEO ingredient most major brands share. You will likely find that their on-page SEO strategy is pathetic or non-existent. You’ll probably also notice that these big brands are not intentionally using popular keywords in their backlinks, which makes me think that there is some manual intervention.

Here is the bottom line.  Google makes changes and will continue to make changes or “updates” to the way people can search and the order the sites appear.  As always, industry knowledge is critical, and staying on top of the latest trends is vital to the success of every SEO campaign.