Search Concepts

An old friend of mine from high-school has recently moved to Las Vegas. He and his father are starting a franchise with WSI (SEO, PPC, Web Design, etc.). Apparently he was doing some research on the subject matter and came across an article I wrote.

He sent me a message from Facebook and wanted some pointers. This is what I said (maybe it can help someone else too):

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Andy, what up! I am very familiar with WSI. Good field to get into man - it’s been a good business for me. Of course I got into it early on, but there is still a lot of money to be had!

When you are in PHX call me up so we can meet up.

I’ll give you a couple pointers.

1) The SEO/PPC business is best when you can retain 50% or more of your customers after the first 6-month contract (assuming you lock them in). You should try looking in SEO deals for at least 6-months to give you time to get results.

2) Crappy clients with bad business models that don’t properly fund the SEO and link building initiative will cost you more money in the long haul (i.e. home based business opps, affiliate gift stores, cheap local realtors, mortgage lenders, etc. You can’t make these guys successful - some industries are too saturated and even $10k a mo. will be a waste.

3) Careful in how you set expectations. Setting organic rankings expectations is the bane of your success. Set them wrong and you will fail - set them right and you will succeed.

4) Link building makes the world go round. Without strong link building SEO might be useless (unless they already have a very popular/trusted site).

Good luck my friend! Keep my posted!

JG